MGE Project 2 (Reflection)

For my MGE Project 2, I make use of the effects I learnt in Project 1. Most of the effect that I used in Project 2 are effects that I used before in Project 1. I am glad that I am able to apply the effects I learnt from Project 1 as it can help me to improve my skills and also make me realised that in a effect in can be used in various ways.

The main effects I used in Project 2 are:

CC Sphere

Particle

Factual Noise

For the effect Particle, I used it quite a number of time to create different effect. For example, it was used in the fire ball, burning fire and also the smoke effect. It creates 3 different type of views using the same technique. I am quite amazed by it and I am sure that this effect/technique, I will be able to use it in the future.

As the place that we filmed the video is in public, so there are some unwanted background sounds. So before, I edit the video in After Effect, I removed the background sound using iMovie which I learnt it from the Youtube tutorial: http://youtu.be/VE3C6r_CMUA.

I think our video is quite special as it is different from the rest. The reason why we didn't choose action type of video that look like some super hero as we think that it will be unreal for us to act out and also our inspirations came from a Youtube video that we saw.

MGE Project 2

Here are the screenshots of my part of the video "Save The Earth".

For the first part of the video, is about a Earth ball rotating. To create the Earth ball, I used the effect called CC Sphere. Grab a image of the universe and apply CC Sphere on it to turn it into a sphere shape. To make the sphere shape rotate as the video goes, open up the rotation under the effect of CC Sphere, change the value of rotation y and click on stopwatch then key in time*(the value you want) for the expression. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/9x85FBpZSk8

Next, scale the Earth ball as the hand action goes. Simply set keyframes of the scale and change the values. I also add the word "Sumatra" as we get near the spot that we want at the Earth ball. Just create text and set keyframe for opacity and change the values for it. I also add on a sparkle which I learnt from this Youtube tutorial: http://youtu.be/umS0EdwS0xQ 

Then, I grab a tree image from Google and remove it background using Photoshop. Scale the tree size and set their position.

The next scene will be the hand throwing fire balls down which burned the trees. For the fire balls, I used the effect of Noise & Grain->Factual Noise. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/NwNagSovTCU. Then mask the effect to create a ball shape. As for the fire burning effect, I used the effect of Particle. I learnt it from this tutorial I found in Youtube: http://youtu.be/1b-UxEdsYgo. I also added sound effect in the background. I downloaded the song from: http://youtu.be/KI5Vz49A5yc.

For the smoke effect, I learnt it from this tutorial I found in Youtube: http://youtu.be/uc-eU6FbAAo. As the tutorial video is to create smoke to come out of the train pipes so I have to figure out some setting to change to in order to create the effect I want.

Next, is just plainly change the value of the opacity of the trees to make it look as thou the fire had burned down the trees.

Then, change the position of the smoke to make it seems like the hand is sweeping away it.

This is the final part of my part of the video. Is just setting keyframe of the position of the building to create the effect of it seem to be pulling up and down by the hand action.

Week 12 Studio A (02 - Simple Bleach Bypass)

Final video 

Original footage (no effects been added)

Levels effect added to footage

First, we import the footage from the asset folder that I downloaded from Olive. Next, we add an adjustment to the footage by clicking on Effect->Color Correction->Levels. In the Level effect, we changed the value of input black and input white to make the image look contrast. 

Brightness & Contrast effect added to footage

Another way to make the image look contrast will be by clicking Effect->Color Correction->Brightness & Contrast and just adjust the value of the brightness and contrast. This method might seems to be easier, however by using this method because it will increase the salutation which makes the image look fake/overdone.

First way

So, to make it more real, there are 2 ways to do it. The first way, we have to duplicate the footage and at the duplicated footage, delete off the Brightness & Contrast effect. Then change the duplicated footage mode to Color. By doing this, it will basically overlay it's color down beneath the image below. 

Second way

We can also do this without having multiple layers by clicking on Effect->Channel->CC Composite. CC Composite overlay the original footage on top of itself. At the CC Composite, we change the composite Original to Color. The outcome is similar to the first way, just that we do not have to duplicate layers to achieve it.

Overall, this tutorial is simple and easy to do and understand. 

Week 11 Studio B

Smoke Screen

For this lesson, it is e-learning. We are tasked to choose and complete one of the video tutorial at http://www.videocopilot.net/ and the tutorial I picked is the Smoke Screen tutorial (http://www.videocopilot.net/tutorial/smoke_screen/) .

Smoke element 

Tex_21_grayscale

As we weren't give any source files, I googled the images online. The images that we will need for the video, will be the smoke element and the background image (tex_21_grayscale). 

First, we import the smoke element image to the video then we add a new solid layer by clicking (Layer->New->Solid) and place it below the smoke element image. Then set the trackmat to "Luma Inverted Matte".  To colorise the element, we use the adjustment layer (New->Adjustment Layer) and on the Adjustment Layer click on Effect->Color Correction->Colorama.

Smoke Element after adding of effects

As the person in the video had mentioned, I agreed that Colorama effect gives us a lot of control over the output image. At the Input Phase we change the Get Phase Fro to Alpha and at the Output Cycle we change the Use Preset Palett to Ramp Grey and we changed the two color to blue, for the opacity we set it to the lowest. The smoke element will be changed to the above image.

Next, we will add random movement to the smoke element by clicking Effect->Distort->Turbulent Displace. This is added on to the Adjustment layer as well. We change the size to 10 and animate the Evolution by clicking on the the alt key+stopwatch. Type in time*100 at the Expression: Evolution. In this way, it will take the current time and multiple by 100 so when we are at one second we will have a degree of Evolution.

Now, we will create a new composition and put in the smoke element that we created. Then we create a new background (Layer->New->Solid) and put it below the smoke element. We add on rotation for the smoke element, again we alt key+stopwatch and key in value+time*5 at the Expression: Rotation. To make the smoke element 3D, we click on the 3D box to activate it.

Then we create a camera(Layer->New->Camera) and put it the texture image(tex_21_grayscale), also turn on the 3D for it and put it above solid background that we created previously.

We will now duplicate the smoke element and to rotate it, we can key in 'w' and rotate the z. Now, we will just duplicate more of the smoke element and scale, rotate according to form the cloud feel.

Texture image after adding of effects

To colorise the texture image(tex_21_grayscale), we click on Effect->Channel->Invert and then add another Effect->Color Correction->Curves. At the curves, we change RGB, Red curve down and Blue curve up. Now on texture image will look like the image above.

Now, we going to animate the camera by adding the null object(Layer->New->Null object) and activate the 3D mode. We will parent the camera layer to the null object layer and change the value of the position of the null object and set the position keyframe.

Finally, I add on text to the video to end of this exercise. For this exercise, it requires quite a bit of time to do, even thou it seems to be a simple exercise but I spent around 3 hours to complete it. The main problem I faced while doing this exercise, is the adjustment of the smoke element, at first I found it hard to rotate it, then I watch the video again and I realised that I have to rotate the z-axis.

Overall, this exercise is quite interesting and I have learnt something new!

Week 11 Studio A

Example of Set Extension

In this lesson, we learnt about set extension. For set extension, it is often used when people have low budget in filming as we could use images and edit it into the footage. We can also place characters into fantasy worlds with castles, warlocks etc. The video above is an good example of set extension that I found in YouTube.

Week 11 Studio A

The main technique that we used is tracking. First, we input the setext.mov file we downloaded at Olive then we create two null objects by Clicking layer->New->Null objects.  We changed the color of the null objects to differentiate between the two.

As you can see from the above image, the two null objects are now in green and yellow color respectively. Next click on Window->Tracker so that we can track the motion in the video. At this point, it is extremely important that we select the correct Motion Source. Also, remember to tick the Postion and Rotation checkbox for the tracker as well. 

We then track the first half of the video then repeat the process again for the second half of the video. The reason why we divided into two is because if we track the entire movie in one go, the track point that we start with would be out of frame and then it will be useless for the second half of the video. From there, we will postion the null 1 and null 2.

Then, we edit the background building in Photoshop. Import the setext.mov and background image to the Photoshop. Next, scale the building to a proper size and edit out the unwanted sections of the building. I removed the grass patches, etc by using the Lasso Tool and Quick Selection Tool. Then duplicate twice the images to make it have 3 building and resize the other two at the back, each have to be smaller than another as the further it is, the building ought to be smaller. Also, change the opacity of the buildings. Similar, the further the building is, the lower opacity it should have because from far, it should be unclear. By doing these steps, it will make the buildings much more realistic as well.

When we are done with Photoshop, save it and import the file back to After Effect and we can render the final video and we are done with this exercise.

For this exercise, it is quite challenging to me because of the Tracker technique. Despite that in one of the session, we had learnt about it, I still have poor understanding in using Tracker. However, it is quite interesting that we can add on images to our video to make it as if the images that we added is really there. I think this exercise will be quite useful for my final project!

MGE Project 1

Diamond

 The video above is my final video for Project 1. The background sound is by Rihanna - Diamonds. In my video, I emphasis of effects. As you can see from video, there are Sparkle, Cloudy, Flames, Smoky, etc effects.

List of techniques and effects used in sequences:

1) In the front part of the video, 0:00 to 0:06 where the lyrics of "Shine bright like a diamond" came out 3 times in a row. The technique I used are the 3D Space, where the lyrics have the effect of zooming out.  To create this, click on the 3D box and set the a start and end position. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/RQwZwRr7v9A

Also, from 0:00 to 0:07, the background have sparkle all over and it also have the zoom out effect as if the sparkles are coming towards the viewers, like 3D motions. The interesting thing is this is not achieved by using a image and set it as the background. To create this, I use the effect of Trapcode->Particular. For this effect, you have to download the plug-in online, it is not included in After Effect.
I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/shyG6W_NnjI and http://youtu.be/81PipBE2xtk

2) Follow on is the lyrics of "We are beautiful like diamonds in the sky", for this part, the words came out one by one, in order to create an impact. To do this, just simply, match the word and sound and position it at the timeline will do. Also, I changed the opacity of the words, when the next word is up on the screen, the previous word will fade out. To do this, just set two keyframe and set the opacity.

3) Next, is the lyrics of "Palms rise to the universe", this is one of my favourite part of the video and it matches well with the lyrics as well! One of the effects I used are CC Sphere. CC Sphere was applied on the image to turn it into a sphere shape. To make the sphere shape rotate as the lyrics goes, open up the rotation under the effect of CC Sphere, change the value of rotation y and click on stopwatch then key in time*1.5 for the expression. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/9x85FBpZSk8

4) For the next lyrics "As we moonshine and molly", I used the similar technique that I used in "Palms rise to the universe. I found a moon texture image in Google and use the CC Sphere effect to turn it into a moon shape and make it rotate use. The only different is the background. For the background, I use the Noise & Grain->Factual Noise effect to create the dark cloudy background. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/gTkey2vFBnM

5) Next, is the lyrics of "Feel the warmth we'll never die", in this part, I created an effect that seems to be blasting flames. To achieve this effect, I used the effect of Noise & Grain->Factual Noise as well. Despite using the same effect, it look quite different because of the various setting that I adjusted. For example, in this part the Fractal type is Rocky, the previous Fractal type is Basic. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/NwNagSovTCU. In this part, for the words, I also use the techniques of Swing Text to make the words seems to be bouncing back and forth and swinging.  I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/3cnCTTJMwUk

6) Follow up with the lyrics of "We are like diamond in the sky", basically, it's just positioning the keyframe and adjusting the words to match the sound. After all the words have came out, in all, they rotated slowly, by change the values of Y rotation and key in the keyframe. For this part, it is quite similar as to how I rotate the universe and moon previously.

7) Next, will be the lyrics of "You're a shooting star I see", for the 'smoke' that came out, I downloaded from http://www.mediafire.com/download/x2177fb8473rzoj/SmokeFootage.zip. To animate the words "shooting star" to appear after the 'smoke' flew past, I used the effect of Linear Wipe.

8) Next, is the lyrics of "Aversion of ecstasy", the smoking effect is done by using the technique of Trapcode->Particular  and change some of the values like size, emitter sizes etc. I learnt this technique from this tutorial that I found in Youtube: http://youtu.be/6zF0zNvtfq4.

9) Next, is the lyrics of "When you hold me, I'm alive", the background is the same as the starting part of the sparkle background. For the words, I used the techniques of Swing Text as well. Mainly it is just about changing the position values.

10) Lastly, the last part of the lyrics is "We are like diamond in the sky", it start from far and slowly zoom out of the screen as the sound ends. To achieve it change the postions and key in the keyframes.

And I'm done with the Project 1! In this project 1, I learnt a lot of different techniques and effects in After Effect. I will never thought that I will be able to create such a video and I am very satisfied with the final video!

Project Research

In my post of Week 5 Studio B - 02, I mentioned that I will like to use the technique of 3D Spaces, Sparkle Particle Effect so I did some research about it. For 3D Spaces, here is one YouTube tutorial video I found. It is just a simple, brief tutorial for 3D Spaces but it gives me a basic understanding of how to create it in After Effect.

I think that 3D Spaces is very important in doing typography in After Effect because by using the technique, it gives the words a much "alive" feel as the words are able to turn, rotate, zoom in and out, not just being in a boring, stiff position throughout the video.

As for the Sparkle Effect, when I first Google about it, I chanced upon this website that contains a lot of Sparkle Effect clips! However, it requires purchase:(

But I managed to find a couples of YouTube tutorial videos about it! Here are one of the videos that is about how to do Sparkle Effect in After Effect.

In this video, the steps are short and clear, it shows a easy way to create a nice Sparkle Effect in After Effect!

To conclude, I will definitely be using this two techniques for my video but I still have to find more effects to use for my video.

Week 6 Gun Blowback

In this lesson, we are supposed to pick one of the tutorial video we want to do. The video I picked is the 01- Gun Blowback. As usual, we first import the materials given into After Effect then we drag the video named - blowback.mov to the timeline and duplicate it (command+d). At 0:00:00:05, shorten the blowback1.mov to one fram-erate and use the pen tool and pen out the top of the gun then move the drew out gun backwards. Add in blurriness to it by click on Effect->Blur->Directional Blur and adjust the direction and blur length to it so as to make it more real and realistic. The reason why we move the drew out gun behind is we wanted it to look like as if it was fired out.

Duplicate another video - blowback2.mov. In blowback.mov, at 0:00:00:08, shorten the video to 1 frame-rate again and move it forwards to 0:00:00:05. Adjust the opacity to around 13% and use the pen tool again and draw the gun part which it will go missing when the video plays.

Then turn back the opacity to 100% and you will see the part where you drew out is gone. The purpose of doing it is to further make it look like the gun is being draw back!

We mask feather it to 0.5 pixels to soften it. We also add the mask feather to the blowback1.mov and now we are at the last part of the exercise! Just add in the muzzleflashes into the stage and arrange accordingly and we are done! 

This exercise is simple and manageable. It further shows me that masking plays a important role in our video! As a lot of the exercises we done, we make use of masking.

Week 5 Studio B - 02

 For the post, we are to show our development of Project 1. For my Project 1, I had decided to do Typography for my video. I will be doing lyrics typography and the song I will be doing will be Rihanna - Diamonds. The reason why I picked this song, because the beats of the song is just right for doing Typography (to me), because it is not too slow which might bored to viewers and it is not too fast that the graphics will need to rush in to match the speed of the song.

The duration for our video is 30 seconds so I picked out this part of the song, it start from 1:24 to 1:54.

The lyrics are:

Shine bright like a diamond 

Shine bright like a diamond 

Shine bright like a diamond 

We’re beautiful like diamonds in the sky 

Palms rise to the universe 

As we moonshine and molly 

Feel the warmth, we’ll never die 

We’re like diamonds in the sky 

You’re a shooting star 

I see A vision of ecstasy 

When you hold me, I’m alive 

We’re like diamonds in the sky

The reason why I picked this part is because it is the chorus and most of the people that heard this song before will know about the lyrics or at least know how to hum the song. Also, at some parts of the lyrics, some of the words can use graphics to represent or show it. For example words like, "Shine","Diamond","Sky","Palms","Shooting Star","Universe".

Here is one of the video I found in YouTube which is also the song I want to do but in lyric type, which is in typography! I really like this video! The way it represent some of the words and the way the present it is very interesting and catchy! It uses the technique like 3D Spaces, Sparkle Particle Effect, etc. So I will be doing more research on it soon!

The above two pictures are my storyboard. In my storyboard, I described what kind of images or effect to use for different scene! 

Week 5 Studio B - 01

In this exercise, we are supposed to do a video called Sky Replacement. It is quite similarly to Week 5 Studio A exercise videos, we have to change the background of the video but this time round, there is no green screen, it is just the footage of the video. 

In the original video, the sky is not clear so we decided to change the sky to a much more appealing one. To do that we use the effect called Colorama by clicking on Effect -> Colour -> Colorama and we adjust the whiteness and blackness of the footage from there.

Next, we use the tracking method and to achieve two track points in the footage. We also have to parent the image to the null object layer so that the image will move together with the footage,  to create a more realistic feel because if the sky just stay there it will appear to be fake! This point is very important as I think I will be able to use this technique for my Project 1!

Week 5 Studio A

In this lesson, we have to create 3 videos. The 3 videos names are 1) Basic keying and Transparency, 2) Colorkey (KeyLight), 3) Shooting. In this lesson, we will keep using the Keylight(1.2) effect. Keylight(1.2) is used for green or blue screen.

For the first video, Basic keying and Transparency - it make use of green screen to change the background to another image. We use the video of Tino Fall then we click on Effect-> Keying -> Keylight(1.2).  From there, we pick out the green screen color by using screen color at the side left panel and click on the green screen. Next, turn on the transparent switch so that the green screen will now be transparent looking.  As the green screen changed to the transparent screen, it is still not smooth so to make it smoother, we can just adjust the clip black, clip white and screen gain. Then, we mask the select image that we want by double clicking the pen tool and draw out the shape that will include the image you want. In this video, as there is a guy moving around so in different timeframe, we have to change the shape of the mask so that it can cover all the area we want to show. Remember to keyframe each of the mask path! Also, by selecting the selected areas we want to show, we also remove the unwanted background/areas. Now, we will just have to add in the explosion action and the background image - cloud by dragging the file below Tino Fall layer and we are done with this video! This video is quite simple and manageable! ^^

For the second video, Colorkey (KeyLight), it will be a further add on of our first video, everything is almost the same but just replacing the explosion to ink drip. Create a new solid layer by clicking on Layer-> New-> Solid and select black color. Create a another new solid layer by clicking on Layer-> New-> Solid and select green color. Place the black solid at the lowest and the green solid above the black solid and the Tino Fall above it. For the green solid layer set it to Alpha Matte so now the person will be green color and the background will be black color. Then, we add in the ink drip file and set the background image - Cloud to Luma Matte "ink drip" so that when we turn on the transparency, anything in white of the ink drip will shows through and anything in black will turn transparent. Finally it's done! This video is slightly harder than the first video, as we add in more techniques which is like a lot of techniques adding on together which is quite confusing! 

 

The last video, Shooting, it is also quite similar to the above two video, using the same techniques. We also use the pen tool and mask out the character. We just change the background to another image - Alley. At this point of time, we realised that it is not realistic. Mainly is because of the lighting of the shooter and the alley. Hence, we change the lighting of the shooter and the alley, to make it more realistic and believable. We also added an effect for the shooter so that when he shoots, the muzzle flashes which also aims to make the video look more realistic as it is suppose to look in this way in real life. 

Finally, we are done with the 3 videos. During the lesson, I found it hard to catch up as because the restrict of time, the teacher have to rush through all the 3 videos so when I got home, I watched the video links given in Olive and it helped me to understand this exercise better. During class, I was quite confused with all the various technique but when I am watching the video tutorial, I am able to work in my own speed and found out that actually this exercise is quite simple!

Week 4 Studio B

This video is the hardest exercise up to date. It's very tedious to do and I spent around 1 week plus to complete it. It requires a lot of different techniques to do this video. I will just explain some of the front parts I did for this video.

 First, we type out the words and fit it according to the audio. The timing is crucial for this part, as we want to make it look like as if when the audio, example "water" comes out, the word water will appear as well. So we have to match the words to the audio. 

After this, we changed our font to BlaxSlabXXL and change the font size. As originally, all the font size is the same but at some certain part of the video, the words are small while some others the words are large as different size of the font give off a different impression as well.

 For each word, it is in it own layer so for those words that are in the same page, we select them and click on Layer -> Pre-Compose to place them all in a single layer. For example, for the first part of the video the words are “Empty your mind” after we Pre-Compose all the 3 words in a single layer, if at the later point of the video, we need to edit one of the words, we can click on the Pre-compose layer and it will open up the individual layer which we did before we combine them into a single layer. 

Then, we carry on by importing the needed images to After Effect. As the images are not provided in Olive so we have to create our own ones. At first, I tried to Google similar images but it is not successfully as most images have the copyright trademark on it and also, I wanted to have the exactly same images as like the video. Hence, I decided to screenshot the different images of the video and edit it a Photoshop. In Photoshop, I removed the background by using the background easer tool and just save it as png format and import to After Effect. 

Next, we change the position of the words as some words enter in from left to right while some others enter by down to up. So to achieve that, we mask the selected words and change the position of the words as well. There are a lot more steps that I had done to complete this video and if I have to list the steps here, it will be a very long post so I will just stop here. 

To conclude, this exercise is extremely challenging and require a lot of time to complete it. So we have to take note of our time management so we will be able to complete it by the dateline. Even though, it is challenging, it taught me a lot of techniques in After Effect which will be beneficial for my MGE project!

Week 4 Studio A

This lesson is quite interesting as we are able to play with the different wording effects!

Some of the techniques we used in this lesson are opacity, blur, setting keyframe and masking. Compared to the exercises that we did before, this exercise is different by the wording effect and also the glowing light which make the text more interesting as if it is a opening for a movie!

Week 3 Studio A & B

In this week lesson, we learnt more techniques and skills in After Effect. As you had seen in the video above, it is made up of 5 different composition that we combined together an formed as a single video. We make use of mask technique and also take note of the postion so as to have the slide in and out effect. In this lesson, the most important thing I had learnt is that when I am doing after effect that contains audio, I have to take note of the timing. It is very important as when the content/image match the timing of the audio, it can create a different impact of the video.

Week 2 Studio B

In Week 2 Studio A, we learnt about adding text and dragging out items, for this lesson, we further on learn more playing around with the techniques in After Effect.

In this video, it shows the techniques of changing the brightness, opacity, blurriness, levels effect, etc.   

Week 2 Studio A - E-Learning Tutorial

For this week studio A lesson, it is e-learning. We were given a list of videos to watch and do the exercise which step-by-step instructions were given.

Video 1 - For this video, it is done by following the instructions given.

Video 2 - Create a simple 10 seconds motion graphic video with the above technique. 

For Video 2, I changed the background color and the techniques used are mainly dragging and moving the words, to have the "entering the screen" effect.

Week 1 Studio B - Example of Motion Graphics

Example of Motion Graphics

1) Logo/ Brand ID

http://www.youtube.com/watch?v=L1IfpwJmHd8

a. Walt Disney

b. To allow the viewers to know that the movie is by Walt Disney. Also, to shows that Walt Disney is a significant and cool company by the amount of graphics(firework, castle, sky,etc) they used in the video. The style of the video is to differentiate themselves from their competitor as well.

c. The video start out with the clouds and slowing moving down to the sea, trains then zooming out and show the flag then the castle and the fireworks. Lastly, the overall of the whole image with the ending of "Walt Disney Pictures" wordings. The main graphics used are, clouds, castle, fireworks, etc to show dreamlike/fairytale concept.

2) Concept Video
http://www.youtube.com/watch?v=9c6W4CCU9M4

a. Google[x]

b. Concept video is just a concept made which is still not real in the realistic world. It is mainly a concept to bring people to further imagine what our future can be like or to bring in the idea to people that our Science & Technology will further improve in the future.

c. It mainly shows that the technology "Glass" have a lot of function which improve peoples' life.

3) Info-Graphics
http://www.youtube.com/watch?v=H61WvxOm1AM

a. VideoInfographs.com

b. To deliver informations to the viewer in a less boring way and also telling the viewers that the amount of people using the social media is increasing.

c. Fast paced with graphic intensive movements. The Art Style of the video is mainly using Typography and also music to add on the intensity of the video.

4) Instructional
http://www.youtube.com/watch?feature=endscreen&NR=1&v=vq3JhWw5WpA

a. Singapore Heart Foundation

b. To teach people how to act when they encounter someone that fainted and also teaches people how to do Cardiopulmonary resuscitation (CPR). It also want to deliver the message of asking people not to panic if their encounter such situation and it is easy to do a CPR.

c. It only contains simple graphics of two character acting out on CPR and also text and sound instruction of how to do the CPR.

5) Kinetic Typography
http://www.youtube.com/watch?v=rWKzC89U7zg

a. Bart Van Itterbeeck

b. Showing the lyrics of the song in a more fun and interesting way. The purpose of the video could be by using the graphics to match up with the lyrics to aim to let people to remember the lyrics easier.

c. It mainly contains typography and graphics that match up with the lyrics. The font of the typography also play a big part in the video. For example, at 3:13 to 3:15 the lyrics of "Thunderbolt and lighting very very frightening", the font give the impression of scary look and thunder graphics were there to support the lyrics as well.

6) Advertisment
http://www.youtube.com/watch?v=XQcVllWpwGs

a. Evian

b. The main objective of the video is to convey the message of "Live young" to the viewers and also to differentiate themselves from their competitor as well. Evian is about plain water, but they didn't use the concept of water at all so it makes the advertisement much more unique than the rest.

c. In the advertisement they made use of babies roller skating which matches the message of "Live young", like their concept is by drinking Evian even babies will know how to roller skate.

7) Movies
http://www.youtube.com/watch?v=Qc2LxGOFK7E

a. UIP Singapore

b. To briefly show parts of the movie, like a trailer. Mainly it just shows the exciting part of the movie to draw people to come and watch the full movie. In the video, it also indicate who is the director, writer, etc.

c. Fast moving pace of the different parts of the movie, like briefly swept past.

8) Promotional Video
http://www.youtube.com/watch?v=lqT_dPApj9U

a. Coca-Cola

b. To show the viewers, what the company had done to give happiness to others. Also, to give a generous and fun image of the company.

c. Showing the how coca-cola did to give happiness to others - by giving them free cokes, foods, etc. And how people react to it, also how happy they feel by the surprises.

9. Lower Thirds
http://www.youtube.com/watch?v=YZ4YEuk1-98

a. News Channel

b. Give the viewers short and brief information of what is happening. Also provides information of who is the broadcaster etc. Mainly is to provide short and brief information.

c. At the lowest point of the video, is the short and brief information of news. At the top of it, is the sub header that provide information. Further at the top of it, is the heading.

Week 1 Studio A

For the first lesson, we were taught what this subject - Motion Graphics and Effects is about. MGE Basically, MGE will be teaching us how to use the different techniques of various sources and produce a final video.

The first thing that came to my mind when the teacher is done with slides is, MGE seems to be similar to MOS - a subject we took during Semester 1.2. But I am wrong, MGE is not exactly like MOS but it can be said that MGE is like an advance level of MOS. It requires more techniques and skills.

This is an example of MOS:
http://www.youtube.com/watch?v=EPr32OYuEmo

This is an example of MGE:
http://www.youtube.com/watch?v=Qc2LxGOFK7E